Olympians are rolling into the Paris 2024 Olympic Village, and social media is buzzing with their behind-the-scenes moments. Fans are loving the inside scoop, not just on the athletes' thrilling experiences, but also on how brands are showering them with special treats.
Kim Kardashian is basking in the Olympic glow as athletes rave about her Skims brand. She's nailed the perfect blend of comfort and style, and it shows-both men and women are flooding social media with praise for her products.
Even though Skims is a newcomer, it's making huge waves on Team USA athletes' social media feeds. Even when these items have been considered "limited" in comparison with other brands, Kim's designs are the standout favorites in Paris, outshining long-established brands and proving that Skims is the new must-have in the world of sports and fashion.
Athletes demand more Skims as TikTok hauls go viral
Even though social media initially buzzed with claims that Kim Kardashian sent fewer products compared to other brands, TikTok hauls quickly proved otherwise. The diverse selection-ranging from chic underwear and swimsuits to a stylish bag and an incredible robe-was spot-on. Athletes were so impressed with the designs that they're now clamoring for more, taking to social media to urge Kim Kardashian to send additional goodies.
Even though Kim hasn't yet reacted to the social media buzz, her name is skyrocketing in popularity, thanks to Skims. The brand has perfectly merged American culture with the Olympic spirit, creating a buzz that's captivating audiences ever since its launch.
During an interview with GQ, Kim Kardashian, who proudly describes herself as an athlete and comes from an Olympic family-thanks to her former step-parent, Caitlyn Jenner, who clinched a gold medal in the decathlon at the 1976 Games-says this connection is no accident. "Skims is deeply personal to me and reflects who I am. My passions and interests shape the brand and how we present it," Kardashian explained.
"Sports and fitness have always been central to our family life," she continued. "From hitting the ski slopes every winter and playing tennis with my parents to cheering on my kids at their soccer and basketball games, I cherish how sports bring us all together."
With the Olympic athletes' rave reviews and the buzz it's generating on TikTok, Kim Kardashian's latest collection is clearly a hit. The ultimate marketing boost is the viral attention it's receiving, and the excitement doesn't stop there-fans can join in on the trend too, as the collection is available online for everyone to enjoy.
